In June 2009 industrial production in the endless mode commenced at the new Arvedi ESP (Endless Strip Production) line in Cremona, Italy. For the first time ever, hot-rolled coils can now be commercially produced in a thin-slab casting/rolling plant directly from liquid steel in a continuous and uninterrupted manufacturing process. The thin slab caster converts liquid melt into a solid strand, which is directly fed to the subsequent high-reduction stands followed by an induction furnace and the 5-stand finishing mill, including cooling and coiling facilities. The process automation comprises motor and drive solutions as well as process models which control the machine from the mould to the downcoiler. A modern integrated human machine interface provides a complete overview for the Operator.